The Association of the manufacturers of innovative drugs INOVIA was founded in February 2007. Members of the Association are innovative pharmaceutical companies that are doing business in Serbia.

INOVIA Mission is to promote technological and economical development of innovative pharmaceutical industry in Serbia and, as leaders in that field, we are devoted to cooperate with all relevant entites that can affect improvement of the Serbian healthcare system. Since 2009, INOVIA is a member of EFPIA, European Federation of Pharmaceutical Industries and Associations, whose codes automatically became mandatory for all member companies of the INOVIA Association.