MISSION AND OBJECTIVES

INOVIA basic mission is to promote technological and economic development of the pharmaceutical industry in the Republic of Serbia and assistance in bringing medical products that improve human health worldwide to the market.

INOVIA objectives are the promotion of education, activities and habits for better health and quality of life, establishing a transparent dialogue and partnerships with leading government and non-governmental organizations in Serbia in order to identify and implement best practice.

One of the initiatives of INOVIA is the adoption of the Code of Conduct in promoting drugs that are prescribed and dispensed by prescription and in communication with healthcare professionals. The Code signatories are all INOVIA members.

The detailed provisions in the Code should ensure that pharmaceutical companies operate in a responsible, ethical and professional manner.